UOB Illustrations
ROLE
ILLUSTRATION CREATION
REVIEWS
ILLUSTRATION GOVERNANCE
YEAR
2022–2026
INFO
The UOB Illustration has a distinct colourful 2.5D isometric style built around simple geometric forms, bold colours and subtle depth. A consistent perspective, composition and visual treatment allow the library to adapt across product, marketing, seasonal and localised content while maintaining one cohesive visual language.
SYSTEMS THINKING
Designed with modularity in mind, illustrations are built from reusable elements that can be easily adapted, combined and extended. This allows the library to scale efficiently across 5 different markets and 3 themes, while keeping the visual language consistent as new illustrations are introduced.
THEMING
MARKETING ILLUSTRATIONS
Marketing campaigns gave us more room to play. Whether it was bringing mascots to life, creating a visual for a brand collaboration, or designing a festive payment receipt skin, each campaign called for something different while still needing to feel like part of the same brand.
